Lastminute.com appoints Ad2One to sell inventory across desktop, mobile and tablet
Lastminute.com has appointed digital advertising sales firm Ad2One to sell inventory across desktop, mobile and tablet.
Appointment: Ad2One will handle ad inventory sales
The agency has been tasked with supporting the brand’s relationship with advertisers and agencies in the finance, mobile, travel and lifestyle sectors and will deliver sponsorships and brand integrations across the site.
Mark Woodcock, VP commercial partnerships at Lastminute.com, said: “Ad2One’s expertise will help us offer advertisers and agencies the opportunity to engage and excite savvy and loyal consumers that use Lastminute.com. This partnership will ensure that we can offer our brand partners the best commercial opportunities available in the market.”
Grant Allaway, group managing director at Ad2One, added: “This appointment is a great fit for us in our expertise in delivering valuable brand experiences for publishers, advertisers and consumers alike.”
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