Fashion retailer Bershka releases cosmetics and fragrance range
Spanish fashion brand Bershka, which trades in 64 countries worldwide, has joined forces with product design and procurement specialists Matrix APA to create a 35-piece branded cosmetics and fragrance collection.
Designed for the brand’s female audience the range includes lip gloss, lipstick, nail polish, mascara, eye shadow, blusher and eyeliner. Four fragrances have also been created to appeal to female consumer groups- three carrying BSK branding and one exclusively for Bershka.
Matrix APA won the account following a tender process, of the collection chief operating officer, Wendy Kent, said: “This has been a fantastic project to work on with the team at Bershka. They have incredible ideas for their customers and we were able to bring them to life with this range. We are all confident that sales will meet everyone’s expectations.’’
The range will be available in over 40 territories from 14 March.