Rowse Honey reinforces market position with packaging refresh

Rowse Honey has continued its five-year relationship with brand design agency BrandOpus with a brand refresh designed to underpin its status as an expert in honey.

The last redesign of the brand took place in 2010 and established key visual equities for consumer recognition such as the bee, which comes to the fore in the new design.

Designed to educate consumers about the different usage occasions that Rowse Honey has to offer, the hexagon device on the label is an established visual framework which has been adapted to work across the entire portfolio and communicate the traits of each range in a unified manner. Rowse Honey’s portfolio has also been arranged by usage occasion to help consumers navigate the brand and fine new varieties. Of the update, Kirstie Jamieson, marketing director at Rowse Honey, said: “Rowse Honey has enjoyed amazing success over the last five years and it is critical that we maintain the brand momentum. Our continued partnership with BrandOpus is integral to this to increase consumer understanding of the many exciting and varied uses for honey.”The new look packs will be available in stores nationwide from March 2014.

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