Rowse Honey reinforces market position with packaging refresh

Rowse Honey has continued its five-year relationship with brand design agency BrandOpus with a brand refresh designed to underpin its status as an expert in honey.

The last redesign of the brand took place in 2010 and established key visual equities for consumer recognition such as the bee, which comes to the fore in the new design.

Designed to educate consumers about the different usage occasions that Rowse Honey has to offer, the hexagon device on the label is an established visual framework which has been adapted to work across the entire portfolio and communicate the traits of each range in a unified manner. Rowse Honey’s portfolio has also been arranged by usage occasion to help consumers navigate the brand and fine new varieties. Of the update, Kirstie Jamieson, marketing director at Rowse Honey, said: “Rowse Honey has enjoyed amazing success over the last five years and it is critical that we maintain the brand momentum. Our continued partnership with BrandOpus is integral to this to increase consumer understanding of the many exciting and varied uses for honey.”The new look packs will be available in stores nationwide from March 2014.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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