HSBC invites customers to #bringyourgame as part of Sevens World Series sponsorship celebration
HSBC are launching a campaign, featuring a 95 second film, celebrating its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens.
Created by Saatchi & Saatchi London, the full ad will air online, with a 30 second edit to appear on TV.
Kate Stanners, creative partner at Saatchi & Saatchi, commented: “Hong Kong 7's is an event that is very dear to HSBC's heart. We wanted to capture the true spirit of the Hong Kong 7's.”
HSBC are inviting, and challenging, staff and key audiences to #bringyourgame throughout the tournament, for example, a Twitter competition where the most flamboyantly dressed fans have the opportunity to win tickets for entry to the stadium.
The campaign is also set to include digital display, pre-roll, bus TV, OOH and press in Hong Kong before and during the tournament.
Andrea Newman, global head of advertising and marketing communications at HSBC, added: “We love the simplicity and the impact of #bringyourgame. It is a fun and inherently social campaign that has the ability to invite people in, internally and externally.”
Media planning and buying for the campaign is managed by Mindshare.
Content created with:
Saatchi & Saatchi
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