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Technical cycling brand Le Col charges Threepipe with SS14 PR campaign

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By Gillian West, Social media manager

March 11, 2014 | 1 min read

High-end technical cycling brand Le Col has approached Threepipe to handle the launch of its spring/summer 2014 product range.

Tasked with handling a PR campaign to generate awareness for the brand and its products, Threepipe has also been briefed with raising Le Col’s profile amongst cycling enthusatist.

Yanto Barker, founder of Le Col, said he was “truly excited” by the appointment, and Eddie May, Threepipe co-founder, commented: “Le Col is one of the country’s top cycling brands and we are very excited to be working on making more people aware of the brand and its range of technical product.”

The activity will focus on product placement across key sport, lifestyle and national media.

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