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Birmingham

Campaign launched to rename West Midlands as Greater Birmingham

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By John Glenday, Reporter

March 10, 2014 | 1 min read

Birmingham is moving to cement its status as Britain’s second city by re-branding the wider West Midlands as Greater Birmingham.

The land grab would boost the city’s population to 2.4m by incorporating satellite towns such as Wolverhampton, Dudley, Sandwell, Walsall and Solihull.

Proponents of the move such as John Lewis MD Andy Street and Jaguar Landrover director Mike Wright, argue that such a change would give the city the critical mass it needs to compete at home and abroad.

Speaking to The Telegraph Street said: “Greater Birmingham does not wish to be 'second’ in anything. Instead we wish to play, and be recognised for, our role as a competitive UK city-region on a worldwide basis.

“And that’s not just dreams. Our regional economy was hurt at the onset of the recession, but we are emerging more strongly than elsewhere, and steadily a new industrial and commercial powerhouse is taking shape.”

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