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Coca-Cola International Women's Day

Coca-Cola celebrates IWD by helping 10,000 Philippines gather to create gender symbol for ‘women’

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By Ishbel Macleod, PR and social media consultant

March 8, 2014 | 1 min read

To celebrate International Women’s Day, Coca-Cola and the government’s commission on women brought together 10,168 men and women to create the gender symbol for ‘women’, with the aim to break a world record.“The women’s symbol puts a spotlight on how women are poised to become the social and economic powerhouses of the future,” Adel Tamano, the Coca-Cola Philippines vice president, said.The men and women formed the giant symbol in Manila’s main public park, and it is expected that it will take about a week for the record to be confirmed by the Guinness World Records.

Coca-Cola International Women's Day

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