Battle against gender inequality promoted through UN He For She campaign
Men can lend their voices in support of gender equality through a new campaign by the United Nations, created pro bono by Publicis Dallas. The He For She campaign promoted the fact that it is not just females who can and should speak out against the inequalities faced by women and girls. Brad Roseberry, CCOat Publicis Dallas, explained: "He For She is a unique women's rights campaign in the simple fact that we don't approach the problem from a female perspective, and that's what makes it so powerful." The centre of the campaign is the He For She website, which features statements of support from names such as Ban Ki-moon, Sir Patrick Stewart and Archbishop Desmond Tutu. The campaign is also promoted through the Twitter handle @UN_women and hashtag #heforshe.