8 March 2014 - 9:47am | posted by | 2 comments

Battle against gender inequality promoted through UN He For She campaign

Battle against gender inequality promoted through UN He For She campaignBattle against gender inequality promoted through UN He For She

Men can lend their voices in support of gender equality through a new campaign by the United Nations, created pro bono by Publicis Dallas.

The He For She campaign promoted the fact that it is not just females who can and should speak out against the inequalities faced by women and girls.

Brad Roseberry, CCOat Publicis Dallas, explained: "He For She is a unique women's rights campaign in the simple fact that we don't approach the problem from a female perspective, and that's what makes it so powerful."

The centre of the campaign is the He For She website, which features statements of support from names such as Ban Ki-moon, Sir Patrick Stewart and Archbishop Desmond Tutu.

The campaign is also promoted through the Twitter handle @UN_women and hashtag #heforshe.

Comments

16 Mar 2014 - 22:10
crack60935's picture

delete

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16 Mar 2014 - 22:09
crack60935's picture

sorry but you say:

"...in the simple fact that we don't approach the problem from a female perspective"

Yet that is exactly what you are doing.

No matter how many times you drop the word equality into a sentence when you ignore the suffering of Men and boys and then try to shame men into supporting a blatantly feminist campaign not only do you ignore issues of nationality, race and religion but you create more inequality.

Call it what you like but I won't support this any more than I'd support a white woman in the deep south telling me that blacks aren't real people.

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