Brompton to undergo “comprehensive review” following appointment of Corke Wallis
Brompton, maker of the folding bicycle, has hired Corke Wallis to oversee a “comprehensive review” of the brand.
William Butler-Adams, managing director at Brompton, explained that the appointment comes as a result of “rapid growth” over the past few years.
“We need to take stock of how Brompton is seen and behaves across the various different parts of our business,” he said. “We are looking forward to working with Corke Wallis to do this; they have the branding expertise, showed a genuine understanding of our company, culture and product, and also happen to be genuine Brompton enthusiasts.”
Brompton is currently present in 44 global markets.
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