UK TV advertising hits record high of £4.63bn in 2013
The humble television has cemented its position as goliath of the media landscape after TV advertising revenues rose 3.5 per cent to hit a record high of £4.63bn in 2013.
It is the fourth consecutive year of growth for the sector which welcomed 737 new or returning advertisers over the year, according to figures obtained by Thinkbox.
The stratospheric numbers include cash stumped up by advertisers for linear spot and sponsorship, Broadcaster VOD, and product placement – sectors which are expected to grow further this year on the back of the World Cup.
Lindsey Clay, Thinkbox’s chief executive: “Businesses know that TV works. The strength of TV ad investment reflects commercial TV’s health and also acknowledges the mountain of evidence proving TV’s unrivalled ability to create business profit.”
Despite these increases TV advertising rates in 2013 stood at their cheapest in real terms on record, being some 38.5 per cent cheaper than last year.
Data provided by The Broadcasters’ Audience Research Board identified DFS, Currys PC World and Aldi as the most viewed advertisers on TV in 2013, benefitting from a 1.2 per cent year-on-year rise in the number of TV ads watched at normal speed.