Samsung puts pan-European ad account up for pitch
Telecoms giant Samsung has announced that its pan European advertising account is up for review.
Samsung said that its intention is to make its advertising “more creative and more targeted.”
Samsung has set up a pan-European marketing division which the appointed agency will coordinate with.
The appointee will liaise between the global marketing team and the regional agencies.
In the UK Samsung recently appointed Iris following a competitive pitch, working alongside global incumbents Leo Burnett and CHI and Partners.