Harnessing Disruption: The Times' former head of digital Tom Whitwell on how to buy beer

The third episode of a four-part series created by Adaptive Lab, 'How to buy beer', presented by former head of digital at The Times Tom Whitwell, centres on the way pricing is interesting psychologically and important financially.

He highlights why the topic isn't thought about in digital media and then touches on the pricing of digital media products using his own product, Times paywall, which was introduced in 2010 as an example.