Zynga targets mobile success with new Farmville variant
Zynga has unveiled new mobile versions of its popular Poker, Words with Friends and Farmville titles as it seeks to rekindle its romance with investors and the public.
A standalone mobile version of its flagship Farmville franchise is intended to bridge Zynga’s under-representation in the mobile market after it became overly focussed on social gaming via Facebook – leaving rivals such as Supercell free to clean up with mobile titles such as ‘Hay Day’.
Farmville 2: Country Escape will feature a raft of mobile friendly features such as touch gestures and enhanced features to encourage fans to upgrade.
Zynga COO Clive Downie explained: “We have top titles in casino, farming, words, racing, and people [through NaturalMotion's Clumsy Ninja].
“Then there are another three to five distinct content categories that we’re already thinking about. If you have a #1 title in every one of those categories with a piece of evergreen entertainment, that’s scale from a business standpoint. Those categories are enough to power the top 20 games.”