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Farmville Zynga

Zynga targets mobile success with new Farmville variant

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By John Glenday, Reporter

March 5, 2014 | 1 min read

Zynga has unveiled new mobile versions of its popular Poker, Words with Friends and Farmville titles as it seeks to rekindle its romance with investors and the public.

A standalone mobile version of its flagship Farmville franchise is intended to bridge Zynga’s under-representation in the mobile market after it became overly focussed on social gaming via Facebook – leaving rivals such as Supercell free to clean up with mobile titles such as ‘Hay Day’.

Farmville 2: Country Escape will feature a raft of mobile friendly features such as touch gestures and enhanced features to encourage fans to upgrade.

Zynga COO Clive Downie explained: “We have top titles in casino, farming, words, racing, and people [through NaturalMotion's Clumsy Ninja].

“Then there are another three to five distinct content categories that we’re already thinking about. If you have a #1 title in every one of those categories with a piece of evergreen entertainment, that’s scale from a business standpoint. Those categories are enough to power the top 20 games.”

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