5 March 2014 - 11:05am | posted by | 0 comments

Save The Children launch hard-hitting “If London was Syria” campaign

Save The Children has launched a new video campaign to highlight the ongoing conflict in Syria and raise public awareness.

The one and a half minute video, created by Don’t Panic, follows a typical British girl over the course of a year in a civil war hit London.

It begins with the girl celebrating her birthday with family and ends a year later as the girl, now homeless and fatherless, stares blankly ahead in a stark hospital bed.

It closes with the words: "Just because it isn't happening here, doesn't mean it isn't happening."

The campaign video is released today (5 March) to coincide with the build up to the three year anniversary of the Syrian Crisis, and will be promoted across social and broadcast media by The Viral Factory.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...