The Content Marketing Association (CMA) has announced the appointment of Andrew Hirsch, CEO of content agency John Brown Media, as its new chairman.
Hirsch takes over the role from Clare Broadbent, CEO of Cedar Communications, and will hold the position for the rest of 2014. He will work with Clare Hill, MD of the CMA, to promote the effectiveness of content marketing to brands, as well as expanding the association by attracting new members.
Clare Hill, managing director of the Content Marketing Association commented: “With content marketing budgets up 25 per cent in the last two years and 4 billion now spent annually on owned media in the UK, it’s a time of large growth for the industry.
“With Andrew’s fantastic experience and expertise in the content marketing space, having him on board as chairman will be a great addition for the CMA in what is a very exciting year for the association.”
Hirsch, who has worked at John Brown for over 20 years, said he was looking forward to working with the CMA team to “continue promoting the vast potential of content marketing”.