Burger King and Heinz unite for UK launch of ‘reduced fat’ Satisfries
Burger King has launched a reduced fat range of fries as it looks to appeal to consumers seeking a healthier option.
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Satisfries, which the fast food retailer claims has 30 per cent less fat than McDonald’s french fries, will be rolled out across 1,800 European Burger King stores in a tie up with Heinz Tomato Ketchup Reduced Sugar and Salt.
It is the first time the brands, which are both owned by Warren Buffett and 3G Capital, have collaborated on a product launch.
Suzette Burger, director of marketing innovation, Europe, Middle East & Africa said: “When it comes to what we eat, we know that small changes can have a big impact. Our guests ask for new options, but they don’t want to compromise on taste. That is why we are constantly innovating our products and are looking for menu options consumers want to see at Burger King restaurants.
“Burger King restaurants have been offering their guests great-tasting products for more than 60 years and we are sure that they are going to love our new Satisfries French fries.”
The product first launched in the US last autumn in a push to drive falling sales.