The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

March 4, 2014 | 1 min read

Plenty has launched its first major digital push with the creation of a YouTube channel and interactive campaign.

The ‘Plenty Genius’ channel, launched today, holds 30 videos featuring brand character Juan Sheet, who introduces new character Nonna. The interactive campaign was created by Publicis.

Viewers of the YouTube channel are encouraged to share their tips on how to make the most out of a sheet of Plenty and the results will be collated and displayed in a public gallery on the channel.

“Nicola Coronado, SCA marketing director UK, said: “We’re delighted to celebrate the fantastic and ingenious tips our consumers have shared with us on our new YouTube channel.

“We are proud to also introduce Juan Sheet’s Nonna to the world, in our first major digital push for the brand.”

The brand will make use of online paid media, social media and press and shopper activations to promote the campaign.

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