91% of SME websites are 'prehistoric' and not accessible via mobile according to BaseKit survey

91 per cent of SMEs don't have a responsive web design

91 per cent of small business’ website are not accessible via mobile according to a new report from website building platform BaseKit.

Comprised from the findings of a survey of 510 small to medium sized businesses in Q4 2013 the report also found that only two thirds of SMEs were able to update their one site, only half used social media to promote their business and just 18 per cent of SME sites were SEO optimised.

Basekit’s CEO, Juan Lobato commented: “In this day and age, a website that can only be accessed via PC is positively prehistoric - consumers are now accessing websites on-the-go, especially on the high street, and businesses with no mobile offering are simply missing out. Our research showed that over 50 per cent of new traffic now comes via mobile, and so it is essential that SME websites should be designed with mobile in mind.”

The report was commissioned to uncover how well SMEs were faring with technology and if firms were harnessing the power of technology and the internet to promote their business.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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