3 March 2014 - 3:15pm | posted by | 0 comments

Businesses lose 15% of new followers within 3 weeks unless they make an effort to engage

Businesses lose 15% of new followers within 3 weeks unless they make an effort to engage Businesses lose 15% of new followers within 3 weeks unless they make

Businesses will lose between five and 15 per cent of new followers in the first three weeks if they do not engage with them, while ‘ordinary’ individuals can expect to lose 20 per cent of new followers in the first week and 40 per cent over three weeks unless they make an effort to engage with these users.

Unsurprisingly it was discovered that this figure is much lower for influential individuals, who only lose one to three per cent over of new followers in a week.

The research comes as SocialBro launches its Follower Retention tool, which aims to help people keep their followers.

Javier Buron, CEO and founder of SocialBro, said: “Unsurprisingly, the more influential you are, the more likely your followers are to stick with you. But the bigger your community, the greater scope there is to gain an edge over your competitors by engaging your followers.

“Our new Follower Retention reports make this much easier by providing you with insight in to how you are performing and helping you to draw conclusions about the quality and relevance of followers you are attracting and keeping.”

Buron suggests thanking new followers and favouriting their tweets as a way to engage.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...