Businesses will lose between five and 15 per cent of new followers in the first three weeks if they do not engage with them, while ‘ordinary’ individuals can expect to lose 20 per cent of new followers in the first week and 40 per cent over three weeks unless they make an effort to engage with these users.
Unsurprisingly it was discovered that this figure is much lower for influential individuals, who only lose one to three per cent over of new followers in a week.
The research comes as SocialBro launches its Follower Retention tool, which aims to help people keep their followers.
Javier Buron, CEO and founder of SocialBro, said: “Unsurprisingly, the more influential you are, the more likely your followers are to stick with you. But the bigger your community, the greater scope there is to gain an edge over your competitors by engaging your followers.
“Our new Follower Retention reports make this much easier by providing you with insight in to how you are performing and helping you to draw conclusions about the quality and relevance of followers you are attracting and keeping.”
Buron suggests thanking new followers and favouriting their tweets as a way to engage.