28 February 2014 - 12:14am | posted by | 0 comments

Whoosh! Subway trains seen to blow the poster girl's hair about!

This digital subway ad in Sweden for hair-care products seemed to recognise when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train, reports Adweek.

It's a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment, said the US mag.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat's Apolosophy products. The ad was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days "as a way for them to show the opportunities their screens can offer."

It's amazin what a passing train can do , even to the model's hair in the platform poster in Stockholm.

One of Clear Channel’s Play screens on Odenplans subway platform was modified to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.

The designers used a ultra sonic sensors so the film could be activated by the passing trains.

Stopp managed the shooting and post production of all video material used for the customized screen at Odenplan and all other Play screens around the subway.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

How do you take a cartoon icon and turn her into a beautiful online shopping experience?

03/06/2015
Betty Boop is one of the world’s most loved characters,...

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...