VivaKi Exchange appoints Simon Pardon as global president
VivaKi Exchange, the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia Group, has appointed Simon Pardon as global president.
Based in London, and beginning next month, Pardon will lead the strategic development, value creation and delivery of the VX trading units worldwide.
He will report to Steve King, CEO, Worldwide, ZenithOptimedia and Laura Desmond, CEO, Starcom MediaVest Group, while working with the global trading teams of both agencies on new business media pricing and multi-national client price setting and delivery.
King said: “Simon is one of the leading professionals in the trading world and we are absolutely delighted that he is taking up this important role. He brings with him experience of multi-market trading, programmatic buying and global media vendor relations – all of which will be invaluable.”
For the past 18 months, Pardon has run a media consultancy advising international clients on media issues, specifically agency selection, remuneration schemes, transparency and buying performance. Prior to this, he has held jobs at Aegis Media, Group M and Mindshare.
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