Sainsbury’s online director Jon Rudoe is to join the retailer’s operating board as digital and technology director, as the company looks drive forward its digital engagement.
In his new role, Rudoe will combine his digital responsibilities with that of IT director Rob Fraser, who leaves the business on 15 March.
Sainsbury’s CEO Justin King said: “I’m delighted to welcome Jon to the operating board – he’s a driven and talented Sainsbury’s leader whose first-class team has turned our groceries online operation into a billion-pound business and transformed our digital offer.
“Jon will be a fantastic support first to me and then to Mike Coupe as we continue on our journey to help customers Live Well For Less through our digital as well as traditional channels”.
Rudoe joined Sainsbury’s in July 2011 as director of online, leading the grocery and non-food online businesses. In March 2013 he also took on responsibility for leading Sainsbury’s digital strategy, including the development of ‘Click and Collect’ and building the digital experience team.