Orderella appoints whynot! to rebrand drinks and food mobile ordering app
Orderella, an ordering app which stops the need to queue for food and drink in pubs, has appointed whynot! to handle a rebrand.
The app, which allows users to have their food or drinks brought to them, currently runs across iOS and Android smartphones, but there are plans for further extension.
Dennis Collet CEO for Orderella, said: “We’re really excited to be working with whynot! to take our brand to the next level. They have a great deal of expertise in the sector and their innovative forward thinking will help us ensure that Orderella is in the pocket of consumers nationwide.”
Whynot will now come up with a new brand identity for the app, as well as marketing collateral.
Nick Whitehurst, chief executive at whynot!, said: “Orderella is such an interesting brand with a really exciting product in a very competitive sector. We can’t wait to get our teeth into the project and look forward to seeing some great results that drive awareness and engagement.”
With a campaign set to roll out in April, whynot! will also be unveiling key marketing activity across various trade and key events.
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