The Numa Numa dance, Charlie bit my finger and the keyboard cat are made ‘more epic’ by EE in new cinema spots
EE has launched a new Gold Spot ad campaign, entitled The Internet Made More Epic by 4GEE, which looks to celebrate some of the most loved viral videos.
The first installment in a series of five, entitled ‘Numa’, will appear in cinemas nationwide from Saturday 1 March and is based on the infamous Numa Numa Dance video. It sees Carl, a prisoner in a South American prison, brought out of solitary confinement, only to burst into song.
EE director of brand, Spencer McHugh said: “We know 4G makes the internet better. EE brings this to life in our new Gold Spot campaign by recreating some of the most famous virals of the last decade with a dramatic filmic make-over.
"Each of the original clips captivated a global audience and our aim is to entertain cinema-goers by rekindling their love of these internet hits whilst reminding them that content is better viewed on the go over our superfast network.”
Created by Saatchi & Saatchi, the series of ads are set to continue, making Charlie Bit My Finger, Goats Screaming Like Humans, Miss Teen USA and Keyboard Cat ‘more epic’.
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