28 February 2014 - 10:40am | posted by | 0 comments

McCann London secures First great Western account

McCann London secures First great Western accountMcCann London secures First great Western account

McCann London has won a competitive pitch to secure the First Great Western account which will see it manage brand strategy and creative advertising through to 2018.

The first fruits of this work will appear this week thanking passengers for their patience during recent weather disruption and will be followed by the launch of a press campaign targeting out of home, newspapers, radio and digital.

This work was produced within a lightning quick 48 hours of winning the pitch.

Zaid Al-Zaidy, CEO at McCann London, said: "Founded in 1833, we are incredibly proud to be given the opportunity to help First Great Western Railway prepare for another great century of British rail”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...