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McCann London secures First great Western account

McCann London has won a competitive pitch to secure the First Great Western account which will see it manage brand strategy and creative advertising through to 2018.

The first fruits of this work will appear this week thanking passengers for their patience during recent weather disruption and will be followed by the launch of a press campaign targeting out of home, newspapers, radio and digital.

This work was produced within a lightning quick 48 hours of winning the pitch.

Zaid Al-Zaidy, CEO at McCann London, said: "Founded in 1833, we are incredibly proud to be given the opportunity to help First Great Western Railway prepare for another great century of British rail”

Featured by The Drum