Heineken turns to Bulletproof for 'The Odyssey' visual identity system
Heineken has engaged brand design agency Bulletproof to create the global Visual Identity System (VIS) for the next campaign within its Legends platform, ‘The Odyssey ’.
Tasked with creating a VIS which translated across global markets and would be effective on multiple communication platforms such as music, art, film and sport, the work was the first Heineken project awarded to Bulletproof by the Heineken global design team following its appointment based on other work for the Heineken group.
“We wanted to create a strong visual link across all touch points for this campaign, making it iconically Heineken. This is the first time we have worked with Bulletproof, but their approach and design strategy provided the missing link, helping us to achieve our ambition of a coherent and recognisable campaign,” commented Els Dijkhuizen, Heineken concept development manager.
Bulletproof added: “The most effective solutions are usually the most simple and this 'Visual Identity System’ ticked both boxes. The trick was to find the right combination of bold, iconic branding with a clear campaign story that translated across all markets and that could be flexible enough to communicate on multiple platforms and on all formats.
“The result was a coherent and spectacular campaign, which successfully balanced the iconic branding with the overall campaign story.”
The VIS runs across digital, in-store and packaging.
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