Creative Works: Vote for your favourite, winners to be featured in 19 March issue of The Drum

Brand: LiptonTitle(s): Be More TeaAgency: adam&eveDDBAgency Website: http://www.adamandeveddb.comArt director: Feargal BallanceCopywriter: Patrick McClellandAdditional Credits: Planner: David GoldingMedia agency: MindshareProduction Company: Biscuit FilmworksDirector: Noam MurroEditor: Neil Smith @ WorkSoundtrack name and composer: Everybody's Talkin' written by Fred Neil and performed by Harry NilssonPost-production: FramestoreAudio post-production: Clearcut Sound StudiosPublished: February 2014

Karmarama: Cobra 'Cobra Live Smooth'

Brand: CobraTitle(s): Cobra Live SmoothAgency: KarmaramaAgency website: http://www.karmarama.com/ Creative Director: Dave BuonaguidiArt Director: Clement WoodwardCopywriter: Richard ConnellAdditional credits: Production Company credits: Production Company: Biscuit FilmworksDirector: Mike MaguireProducer: Emma ButterworthProduction Manager: Katy SmithDirector of Photography: Daniel LandinProduction Designer: Alexis Ross1st AD: Iain PatrickOffline Editor: Rick Russell – Final CutVFX Post House: nineteentwenty VFX Supervisor: Chrys Aldred – nineteentwentyVFX Artist: Chrys Aldred – nineteentwentyVFX Producer: Scott GriffinDMP Aritst: Levii PeterffyColourist: Jean-Clement Soret @ Moving Picture CompanySound Design: Steve Lane - GCRS Music Company: Major TomPublished: February 2014

The Brooklyn Brothers: Warehouse 'Fashion Shooters'

Brand: WarehouseTitle(s): Fashion ShootersAgency: The Brooklyn BrothersAgency Website: http://www.thebrooklynbrothers.com Photographer: Helena Christensen represented by Unsigned GroupPublished: February 2014Short Rationale (optional): The Brooklyn Brothers have created the ‘Fashion Shooters’ campaign with Helena Christensen chosen for her expertise on both sides of the camera as a supermodel and photographer. The competition will now give the Warehouse audience a chance to learn direct from her.The 12 images featuring the new collection, shot in November by Helena will be used in store, online and in press to inspire customers but will also invite them to enter the competition.On 22 March, 25 winners will join Helena behind the lens, on set, where they’ll have the unique opportunity to learn straight from her. Each winner will have the chance to pick up the camera, direct the model, take the shot and see their work featured in store and online.

krow: Natural History Museum 'Britain: One Million Years of the Human Story'

Brand: Natural History MuseumTitle(s): Britain: One Million Years of the Human Story Agency: krow, LondonAgency website: http://www.krowcommunications.comCreative Director: Nick HastingsArt Director: Georg ThesmannCopywriter: Tara ButtonPhotographer: Dan Burn-FortiPublished: February 2014Short rationale (optional): This campaign is for a new exhibition looking at the human occupation and changing environment of Britain over the last million years. The exhibition showcases ground-breaking scientific research. Drawing on more than 10 years of research by a large network of scientists, led by the Natural History Museum, the exhibition reveals a picture of the different human species that occupied Britain, as well as the wildlife that lived alongside them. Throughout the creative development process we were captured by the human element that came through the exhibition and wanted to shine a spotlight on this. One of the models in the exhibition was unignorable - our neanderthal man 'Ned'. Commissioned for the exhibition by the Museum and created in Holland by the Kennis brothers, Ned captured our curiosity. For our creative concept we wanted to bring the audience face-to-face with our ancestor, in an impactful way – by looking at him eye to eye.

Fallon: Cadbury Dairy Milk LU & Ritz 'Passport Control'

Brand: Cadbury Dairy Milk LU & RitzTitle(s): Passport Control Agency: Fallon, London, UKAgency website: http://fallon.co.ukCreative Director: Santiago LuceroCreative Team: Manu Diaz & Gonza DelgadoAdditional credits: Director: David WilsonProduction Company: BlinkPublished: March 2014Short rationale (optional): The advert centres around Graham, a passport control officer who is sitting bored and alone in his booth waiting for passengers to arrive when he reaches for an afternoon treat. As he begins to eat his Cadbury Dairy Milk Ritz, it releases an instantaneous reaction and Graham cannot help himself from getting up and exuberantly dancing around the airport in his Cadbury purple shoes – to the amazement and amusement of bystanders.

Miami Ad School: PolkAudio 'Leave the noise outside'

Brand: PolkAudioTitle(s): Leave the noise outsideAgency: Miami Ad School, San Francisco, USAAgency Website: http://www.miamiadschool.com/Art Director: Caroline Tan, Carlo ClericiCopywriter: Caroline Tan, Carlo ClericiPublished: February 2014

Arnold Worldwide: Jack Daniels Sinatra Select 'Frank The Man'

Brand: Jack Daniels Sinatra SelectTitle(s): Frank The Man Agency: Arnold WorldwideAgency Website: http://www.arnoldworldwide.comExecutive Creative Directors: Wade Devers and Pete JohnsonGroup Creative Director: Erik EnbergCreative Director: Greg AlmeidaArt Director: Daran BrossardCopywriter: Greg AlmeidaAdditional Credits: Producers: William Near and Benjamin OuelletteAssistant Producers: Alex SaevitzBusiness Affairs: Maria RougvieMarketing Producers: Paul Nelson, Emily Brooks, Shannon Coletti and Nicolle FaganProduction Company: Elastic PicturesProduction Company Executive Producer: Jennifer SofiProduction Company Line Producer: Rick BrownDirector: Jake BanksCinematographer: Eric TremlEditorial Company: Rock Paper ScissorsEditor: Parker WhippleMusic Company: Pivot AudioMusic Composer: Jan Kos & Guy AmitaiPost Production Producer: Scott BoyajanMusic: Pivot Audio / AmsterdamVFX: Elastic PicturesPublished: February 2014Short Rationale (optional): Inspired by its biggest fan, Jack Daniels $2.3m campaign has been timed to be in place for the 100th anniversary of Frank Sinatra’s birth in 2015. An authentic connection with a deep backstory between the two American icons is weaved together with animation throughout the new ad. Legend has it that Sinatra was introduced to JDW in the late ‘40s by Jackie Gleason and was known to make frequent mentions of Jack on stage, including toasting audiences with a glass in hand.

The Lane Agency: This is Edinburgh (for Marketing Edinburgh)

Brand: This is Edinburgh (for Marketing Edinburgh)Title(s): This is EdinburghAgency: The Lane Agency, Edinburgh UKAgency website: http://thelaneagency.com Art Director: David ReidCopywriter: Will AtkinsonPhotographer: Euan Myles, Photographer (Outdoor), Reuben Paris, Photographer (TV ad)Additional credits: Producer Greenroom Films: Lucy BallDirector: Rohan Blair-MangatMusic: The Winter TraditionPublished: February 2014Short rationale (optional): The objective behind the campaign was to remind and engage with local residents and those within a two hour drive time, that the Capital city's centre is a vibrant hub with lots of things to explore and enjoy.

The Red Brick Road: Jägermeister 'Journey to Surf'

Brand: JägermeisterTitle(s): Journey to SurfAgency: The Red Brick RoadAgency Website: http://www.theredbrickroad.com Creative Director: Richard Megson, Matt DavisAdditional Credits: Business Director: Nick BraddyAccount Director: Matt AndersonPlanning Director: Simon RingshallAgency Producer: Charles Crisp @ tagtvProduction Company: AcademyDirector: Seb EdwardsProducer: Simon CooperDirector of Photography: Lasse FrankEditor: Sam Rice-Edwards @ The Assembly RoomsGrading: Jean-Clement Soret @ MPCOnline: Ludo @ nineteentwentyPublished: March 2014Short Rationale (optional): Shot on location in Iceland, the short film called ‘Journey to Surf’ follows a real group of male friends who also happen to be professional surfers including Oli Adams, Ben ‘Skindog’ Skinner and Ritchie Fitzgerald. The final creative celebrates their dedication to a shared surfing passion but, more importantly, towards the pursuit of incredible experiences together; experiences cemented by Jägermeister at the culmination of their journey.

Juli Shore Design: St. George Spirits packaging and collateral

Brand: St. George SpiritsTitle(s): Packaging & CollateralHeadline and copy text (in English): Over three decades at the vanguard of the American craft spirits revolution, St. George Spirits has earned respect and critical acclaim in the industry.“We don’t distill to meet your expectations, we distill to exceed your imagination.” Lance Winters, Master DistillerAgency: Juli Shore Design, Oakland,CA USAAgency website: http:// julishoredesign.comCreative Director: Juli Shore-SonkeArt Director: Juli Shore-SonkeCopywriter: Ellie WintersIllustrator: Steven NobelPhotographer: Rory EarnshawShort rationale (optional): The project was to refine St. George Spirits branding & packaging to communicate it's positioning as “America's Oldest Artisanal Distillery”Our inspiration was ephemeral; apothecary, guilloche, currency, tickets, and cigar art.

Art & Graft: Virgin Atlantic 'Trip'

Brand: Virgin AtlanticTitle(s): TripAgency: Art & GraftAgency Website: http://www.artandgraft.comCreative Director: Clement Bolla, Mike MoloneyAdditional Credits: Producer: Dom Thompson-TalbotExecutive Producer: Mike Moloney2D Animation: Stephen Middleton, Stephen Vuillemin, Jim Wheeler, Joe Sparkes3D Animation: Michaeljohn DayComposting: Clement Bolla, Abel KohenMusic and Sound Design: Brains & HunchVoice Over: Morgana Robinson, Ben RobertsFor Virgin Atlantic: Producer: Leon TriggSafety Supervisor: Mary Gooding, Jonathan JasperPublished: February 2014Short Rationale (optional): Art & Graft devised the concept and created ‘Departure’ with their in-house, multidisciplinary team. Inspired by classic cinema, cult films and reflecting Virgin Atlantic’s focus on movies in their marketing and advertising campaigns, the six-minute animation takes the viewer on a witty and surprising journey through a cinematic world.The crisp and stylish film follows a central character weary of inflight safety messages. As he travels from one movie genre to the next, taking him through western style saloons, high tension car chases and film noir trains to name a few, he encounters a range of humorous situations that depict the airline’s key safety messages.A real labour of love, the film was crafted using an illustrative approach and painstaking traditional hand-drawn animation combined with 3D techniques. It took nearly six months to produce and the animation is rich with detail, movie references and charming touches that viewers won’t tire of watching.

AMV BBDO: Pepsi Max 'Unbelievable'

Brand: Pepsi MaxTitle(s): Unbelievable Agency: AMV BBDOAgency Website: http://www.amvbbdo.comArt Director: Richard PerettiCopywriter: Gary Lathwell Photographer: Matthew SnymanAdditional Credits: Agency Planner: Peter ZezulkaAgency Account Man: Scott Needham, Kristiana Grant, Oliver ShortTV Producer: Christina Hermann, Richard GrismanMedia Agency: OMDMedia Planner: Isobel DracupProduction Company: Little Dot StudiosDirector: Selena MilesProduction Co. Producer: Selma Turajlic, Tom Hemsley, Myles JenkinsPublished: February 2014Short Rationale (optional): From its launch through to today and its global strategy of getting a generation of millennials to “Live for Now”, Pepsi has always been the choice of a new generation. For 2014, PepsiCo wanted to create an integrated campaign for the UK that leverages the global strategy of “Live for Now” and raise awareness of the fact that Pepsi Max has maximum taste AND no sugar. The strategy for the campaign was informed by the understanding that, for our audience, the discovery that a no sugar drink still has maximum cola taste is “unbelievably” good. To bring this to life, we’ve created, collaborated on and curated a host of unbelievable feats and experiences.With YouTube lying at the heart of Millennials’ lives, being the first place they look for entertainment and a rich source of great social currency, it became a key channel within our new campaign. Working with Google, we created “The Unbelievable Channel” on YouTube, with fresh content posted weekly. This includes unbelievable feats created by Pepsi Max – for example, “Can a human run a loop the loop for the first time?” – as well as the Pepsi Max Unbelievable Challenges. To create the content we worked with talented YouTube personalities, pairing some of the best emerging YouTube directors like Jack Howard, TimH and Adrian Bliss, with some of the most unbelievably skilled talent like Damien Walters, F2 Football Freestylers, Storror Group & Mindtrick, to push their content to new heights.

BETC Paris: Disneyland Paris 'Magical Answers' and 'Big yet Small'

Brand: Disneyland ParisTitle(s): Magical Answers, Big Yet SmallAgency: BETC ParisAgency Website: http://www.betc-life.com/Creative Director: Richard Desrousseaux, Étienne TurquetArt Director: Landry StarkAdditional Credits: Brand Management: Claire Bilby, Jean-Christophe Gandon, Brigitte Elmkies-Sitbon, André Delvallée, Audrey BedouchaAgency Management: Carole Bilde, Romain Van Den Plas, Adeline Dupuits, Virginie Gore-CotyTraffic: Céline Laporte, Lena LebrasTV Producer: Laure DenizotProduction Company: BanditsSound Production: GumDirector: Martin HodaraPublished: February 2014Short Rationale (optional): This new campaign, created by BETC Paris, consists of two films, as well as outdoor and online parts. Many families want to visit the Park, but for several reasons they tend to postpone their visit. A study carried out by Disneyland and BETC revealed that certain key moments in the rhythm of family life trigger their decision to act. These key moments coincide with major milestones in the lives of their children, in particular when they graduate from one age bracket to the next. This change in focus allows Disneyland Paris to restate how a visit to the Park is a unique and not-to-be-missed event marking these key periods:

• Between the ages of 3 and 7, children's imagination is boundless and there is one place where it can flourish unfettered.
• Between the ages of 8 and 13, they are no longer "little" children but not yet "big" and there is one place where they will still enjoy sharing their experiences with their parents.

The creative challenge was therefore to confront parents faced with this evidence that their children are growing up fast, but in the most sensitive, sympathetic, intimate and genuine way, using tact and subtlety to avoid "antagonising" the families.

Broadbase: Tala 'Tala Originals'

Brand: TalaTitle(s): Tala Originals Agency: Broadbase, London, UKAgency website: http://www.broad-base.co.ukCreative Director/Designer: Andrew BarrassPublished: February 2014Short Rationale (Optional): Tala Originals, Designed by Broadbase, has evolved from packaging into product - where the designs are printed directly onto the surface of the product itself. The 2014 range features a nostalgic typographic badge inspired by early 20th century printed ephemera and geometric linear patterns (leaves on the Tea Caddy, wheat on the Flour Sifter and rice on the Cook’s Measure). Most of these products are from the Tala heritage archives and have been brought up-to-date with the latest print technology which turns them into something to display rather than sit at the back of the cupboard. The treatment also makes them suitable as gifts and for the client, George East Housewares, this opens up whole new retail markets.

adam&eveDDB: Sony Mobile 'Details make the Difference'

Brand: Sony MobileTitle(s): Details make the DifferenceAgency: adam&eveDDBAgency Website: http://www.adamandeveddb.comExecutive Creative Director: Ben TollettArt director: Colin BoothCopywriter: Ben StilitzAdditional Credits: Agency Producer: Louise Richardson Planning: Toby Harrison, Jon ForsythBusiness Director: Ken MulliganMedia agency: MediaComProduction company: Pulse FilmsDirector: Ben NewmanEditor: Thomas Grove CarterSoundtrack: ‘Slave to the Rhythm’ by Michael JacksonPost-production: Smoke & MirrorsPublished: February 2014

DDB New York: Reebok 'Layers Off'

Brand: Reebok Title(s): Layers Off Agency: DDB New YorkAgency Website: http://www.ddb.comChief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Additional Credits: Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro Production Company: Radical MediaDirector: Dave MeyersExecutive Producer: Jim Bouvet, Maya BrewsterHead of Production: Frank DituriProducer: Carla TateEditorial: Rock Paper ScissorsEditor: Mikkel NeilsenExecutive Producer: Eve KornblumPublished: February 2014Short Rationale (optional): A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the Reebok Skyscape, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.

burst*: Primark P.S. Beauty 'P.S. Love that look'

Brand: Primark P.S. BeautyTitle(s): P.S. Love that lookAgency: burst*, Brighton, UKAgency website: http://www.burst-design.comCreative Director: Kasia RustArt Director: Kasia RustPhotographer: David OldhamAdditional credits: Make up: Maxine LeonardStylist: Jo SchlenzkaHair: Raphael SalleyManicurist: ImarniPoint of sale and displays in collaboration with The One OffPublished: February 2014Short rationale (optional): The P.S. range was created for Primark’s fashion-forward customer, one that enjoys the latest trends at affordable prices, and the P.S. name was chosen as it implies that the beauty range can be a perfect, stylish complement for any chosen outfit.Within the beauty offering there are currently three categories: COSMETICS – P.S. LOVE THAT LOOK, SKINCARE – P.S. LOVE YOUR SKIN, ACCESSORIES – P.S. LOVE THIS. burst* has created identities for all three.

AMV BBDO: Walkers 'Do us a Flavour '

Brand: WalkersTitle(s): Do us a Flavour Agency: AMV BBDOAgency Website: http://www.amvbbdo.comCreative Team: Sonny Adorjan and Milo CampbellCreative Leaders: Paul BrazierAdditional Credits: Account Team: Tom Shattock, Kate Lloyd, Anna Taylor, Chris Kiernan, Ned PatersonPulse: Naomi Martin, Will Kennedy, Jonny DrennanPlanning: Sophie Lewis, Lilian SorTV Production: Rebecca Scharf, Zoe CunninghamProduction Company: WeilandsDirector: Paul WeilandProducer: Ivana BohuslavovaPost House: The MillSound: 750 MPHMedia Agency: OMDWalkers Marketing: Pete Charles (Marketing Director), Lee-Teng Chung (Marketing Manager), Charlotte Goodwin (Brand Manager), Rebecca Sanders-Clarke (Marketing Assistant)Published: February 2014Short Rationale (optional): Walkers have created a series of films to promote their biggest ever flavour competition – Do Us A Flavour - which asked the nation to send in suggestions for the next great Walkers flavour, with an incredible £ 1 Million prize for the winner. There have been hundreds of thousands of flavour suggestions so far and Gary Lineker was asked to try some of them. Little did he know he would be tasting the more outlandish ones! Gary was filmed tasting combinations such as diverse as Beef and Beetle, Cheese and Chicken Foot and Pork and Cinnamon. All were shot for real with hilarious results.

krow: Fiat 500L TV idents for C4’s One Born Every Minute

Brand: Fiat 500LTitle(s): Fiat 500L TV Idents: C4’s One Born Every MinuteAgency: krow, LondonAgency website: http://www.krowcommunications.comCreative Director: Nick HastingsArt Director: Joanna Perry/Damon TrothCopywriter: Joanna Perry/Damon TrothAdditional Credits: TV Producer: Emma RookledgeProduction Company: RebelDirector: Matt HuntleyProducer: Mel Nwanguma/Paul McPaddenEditor: Joe McNallyPublished: February 2014Short rationale (optional): This sponsorship is the latest strand of Fiat’s marcomms strategy to introduce the Fiat 500L range to style conscious parents. Designed to meet the practical needs of families, whilst also appealing to the individual style of Mum and Dad, the range has captured the imagination of those who have always wanted a Fiat 500 but needed more space. The sponsorship idents have been developed by krow and feature 'Brian the Bear' voiced by comedian Arthur Smith. 'Brian' has become the recognisable face of much of the brand's film content and the voice of harassed parents everywhere. The idents are a series of light-hearted, humorous films based on recognisable parenting truths about the process of giving birth and the subsequent world mums and dads find themselves in. Three sets have been developed, each featuring a different car within the Fiat 500L range and consisting of a series of insights about life as a new parent. This marks Fiat 500L’s first TV sponsorship, since its launch in March 2013, which will build on the viral success of the Motherhood and Fatherhood to further establish the Fiat 500L as the perfect choice for modern parents.

Emcee Design: Andy's Candy Apothecary brand identity and packaging

Brand: Andy's Candy ApothecaryTitle(s): Brand Identity and PackagingAgency: Emcee Design, Sacramento, CA United States Agency website: http://www.designemcee.com Design Director: Michael LeonardiniDesigner: Tamara LawrenceCopywriter: Kirby Bittner Illustrator: Aris BajarPhotographer: Donald SaterleeAdditional credits: Alanna Bradley & Brittany PipkinPublished: December 2013Short rationale (optional): Andy’s Candy Apothecary recently chose Emcee Design, as its design and branding agency of record. Working with owner Andy Paul, our initial assignment was to create a new logo and packaging for the much anticipated candy shop, which recently opened at 1012 9th Street in downtown Sacramento. Emphasizing the Apothecary identity we set out to modernize the drug store candy nostalgia by fusing quality and craftsmanship with modern typography. The packaging assignment quickly became an entire branding campaign for the candy curator. The team created and delivered store front and interior design, standard and premium logos, packaging for six boxes and three jars and full social media engagement involving, Facebook, Twitter and LinkedIn.

999 Design: RSPB RSPB Centre for Conservation Science launch materials

Brand: RSPBTitle(s): RSPB Centre for Conservation Science LaunchAgency: 999 Design, London, UKAgency website: www.999design.comCreative Director: John SpeaightAdditional credits: Account Management: Aileen Geraghty, Sian Sidaway Published: February 2014Short rationale (optional): The RSPB called on 999 Design to launch the ‘RSPB Centre for Conservation Science’ to help promote charities scientific and valuable work. 999 were tasked with creating the visual concepts and strategic approach for the new centres communications.

Epiphany Solutions: MSC Cruises 'In Charted Waters'

Brand: MSC CruisesTitle(s): In Charted WatersHeadline and copy text (in English): In Charted Waters: Mapping a Brave New WorldAgency: Epiphany Solutions, Leeds, UKAgency website: http://www.epiphanysearch.co.uk/Creative Director: Gareth BattersbyCopywriter: Matt GardnerIllustrator: Pippa HolmanAdditional credits: Front End Web Developer: Chris Marsh Published: January 2013Short rationale (optional): In Charted Waters is based on the style of an old treasure map, reflecting the historical and exciting nature of the discoveries that shaped the World Map as we know it. As users scroll through the timeline, the outlines of countries and continents become more visible to eventually create the modern World Map.