Standard Chartered names Sanjeeb Chaudhuri as group head of brand and chief marketing officer
Standard Chartered has appointed Sanjeeb Chaudhuri as group head of brand and chief marketing officer.
Chaudhuri is currently the bank’s regional head for South Asia and chief marketing officer for the consumer bank, having joined in 2011.
He will be tasked with responsibility for overseeing all brand and marketing teams, and will aim to develop a single brand strategy.
He will also oversee the optimisation of Standard Chartered’s brand recognition across digital and mobile platforms.
Tracy Clarke, director of compliance, people and communications at Standard Chartered, who Chaudhuri will report to, said: “Sanjeeb has been instrumental in growing our marketing initiatives across digital and mobile, allowing us to better reach and communicate with our customers. Building upon this strong foundation, Sanjeeb will play an essential part in integrating the brand and marketing teams from across our businesses, leading them to realise a more cohesive brand across all our channels. In driving a consistent and unified proposition, we can maximise the positive impact of Here for good for our employees, our clients, and the markets in which we operate.”
Chaudhuri will take up his post from 1 April.