Travis Perkins creates website for company stakeholders in first move to improve its digital offering
A new website for the stakeholders at Travis Perkins plc, a major supplier to the building and construction industry, has been launched. It is the first piece of work to come from Amaze, which was appointed as the company’s lead digital agency last year. The website was launched to coincide with the presentation of the group’s 2013 full year results by new CEO, John Carter, on 26 February. It has aimed to create a clear online distinction between Travis Perkins plc and Travis Perkins, one of the 17 businesses owned and operated by the Group. With the stakeholders in mind, Amaze focused on improving the user experience to ensure the site is fully responsive across all devices. The content and use of imagery has also been significantly updated to create a more visual and engaging online experience. All of this has been underpinned with an analytics framework to enable the easy tracking of delivery against key performance indicators across the organisation. Norman Bell, strategy and IT director, at Travis Perkins that the site that is a much clearer reflection of the people behind the business. “[It is] a site that demonstrates our commitment to being a leader in an ever-changing marketplace,” he said. Natalie Gross, CEO at Amaze, added that the agency will now be building on this across all of the business' other digital channels as part of Travis Perkins’ ongoing digital strategy.