27 February 2014 - 2:46pm | posted by | 0 comments

Travis Perkins creates website for company stakeholders in first move to improve its digital offering

Travis Perkins creates website for company stakeholders in first move to improve its digital offering Travis Perkins creates website for company stakeholders in first move

A new website for the stakeholders at Travis Perkins plc, a major supplier to the building and construction industry, has been launched. It is the first piece of work to come from Amaze, which was appointed as the company’s lead digital agency last year.

The website was launched to coincide with the presentation of the group’s 2013 full year results by new CEO, John Carter, on 26 February.

It has aimed to create a clear online distinction between Travis Perkins plc and Travis Perkins, one of the 17 businesses owned and operated by the Group.

With the stakeholders in mind, Amaze focused on improving the user experience to ensure the site is fully responsive across all devices. The content and use of imagery has also been significantly updated to create a more visual and engaging online experience.

All of this has been underpinned with an analytics framework to enable the easy tracking of delivery against key performance indicators across the organisation.

Norman Bell, strategy and IT director, at Travis Perkins that the site that is a much clearer reflection of the people behind the business.

“[It is] a site that demonstrates our commitment to being a leader in an ever-changing marketplace,” he said.

Natalie Gross, CEO at Amaze, added that the agency will now be building on this across all of the business' other digital channels as part of Travis Perkins’ ongoing digital strategy.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...