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Wembley Stadium EE

Wembley Stadium announces six year brand partnership with EE

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By Ishbel Macleod, PR and social media consultant

February 26, 2014 | 2 min read

Wembley Stadium has signed a lead brand partner for the first time in its history, with the stadium set to see a multi-million pound investment following its deal with EE.

Set to run for six years, the deal will see benefits for Wembley include mobile ticketing solutions, enhanced mobile network access and super-fast Wi-Fi, while exclusive ticketing and marketing initiatives will be available for EE customers from late March.

Melvin Benn, Wembley chairman, said: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet. As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.”

The partnership will also see the creation of a bespoke app for Wembley visitors, which will include a feed of event content as well as travel information.

Olaf Swantee, CEO at EE, said of the move: "We are extremely proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country's national stadium. Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.”

Cake facilitated the partnership on behalf of EE.

As part of the partnership EE will also become a supplier to the England Men’s Senior Team and The FA Cup competition, while a new composite logo is being launched today to unite the two organisations.

Peter Daire, FA group head of sponsorship, said: “I’m delighted that we have secured EE as Wembley Stadium Lead Partner. We have diligently taken our time, in collaboration with Wasserman, in sourcing a technology brand that shares our enthusiasm and commitment and EE will help to make the Wembley fan experience the best it can be.”

Wembley Stadium EE

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