26 February 2014 - 10:28am | posted by | 0 comments

Mr and Mrs Smith looks to drive personalised communication with Sailthru technology

Mr and Mrs Smith looks to drive personalised communication with Sailthru technologyMr and Mrs Smith looks to drive personalised communication with

Luxury travel and boutique brand Mr and Mrs Smith is embarking on a drive to provide more bespoke content through the use of Sailthru, a technology that allows companies to gain a single view of its customers.

Through an “omnichannel personalisation suite” Sailthru, which launched in the UK last August, will enable Mr and Mrs Smith to engage with their individual customers by delivering relevant content as well as optimising revenue opportunities.

Aline Keuroghlian, head of marketing and PR at Mr and Mrs Smith commented: “We have recently implemented the innovative Sailthru technology across our communications, so we can approach CRM in a more holistic and relevant way.

“We were particularly excited about harnessing the array of touchpoints and interactions our customers have with us across all our channels, so we can build an informed profile of their interests, and ultimately create intelligent, tailored messages specially for each of them”.

Other European brands, including Achica, Busuu and Delivery Hero have also signed up to use the technology.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...