26 February 2014 - 10:28am | posted by | 0 comments

Mr and Mrs Smith looks to drive personalised communication with Sailthru technology

Mr and Mrs Smith looks to drive personalised communication with Sailthru technologyMr and Mrs Smith looks to drive personalised communication with

Luxury travel and boutique brand Mr and Mrs Smith is embarking on a drive to provide more bespoke content through the use of Sailthru, a technology that allows companies to gain a single view of its customers.

Through an “omnichannel personalisation suite” Sailthru, which launched in the UK last August, will enable Mr and Mrs Smith to engage with their individual customers by delivering relevant content as well as optimising revenue opportunities.

Aline Keuroghlian, head of marketing and PR at Mr and Mrs Smith commented: “We have recently implemented the innovative Sailthru technology across our communications, so we can approach CRM in a more holistic and relevant way.

“We were particularly excited about harnessing the array of touchpoints and interactions our customers have with us across all our channels, so we can build an informed profile of their interests, and ultimately create intelligent, tailored messages specially for each of them”.

Other European brands, including Achica, Busuu and Delivery Hero have also signed up to use the technology.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...