The Media Trust and PubMatic announce a brand safety solution for programmatic trading on mobile
Online and mobile advertising monitor The Media Trust and publishers’ programmatic advertising platform PubMatic claim to have created a brand safety solution for mobile inventory.
Solution: PubMatic has been working with The Media Trust
With both the rise in programmatic trading and popularity of mobile, one drawback for both advertisers and publishers on the platform has been safeguarding brands from obstacles such as poor ad placement and low quality issues.
The solution devised by The Media Trust and PubMatic uses a system of mobile ad tags that can be monitored by The Media Trust across all mobile platform and device types, which it claims will result in a faster, safer and more efficient system for PubMatic’s premium publisher base.
Bob Walczak, GM of mobile and video at Pubmatic, said: “The industry needs better quality assurance in mobile, particularly with regard to applications. The solution we developed with The Media Trust not only solves a difficult problem in the mobile industry, but allows publishers, brands and consumers to benefit from better quality inventory and a more desirable customer experience.”
As well as efficiency, Pubmatic claims the system will provide better security and fraud protection, and practical benefits due to improved capabilities for making sure ad placements work properly across a range of variables.
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