26 February 2014 - 8:57am | posted by | 0 comments

Jack Daniels launches $2.3m Sinatra Select campaign

Jack Daniels has harnessed the image of American screen and song legend Frank Sinatra for a new $2.3m campaign, highlighting how ‘Ol’ Blue Eyes’ once described as ‘the nectar of the gods’.

The Tennessee whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide.

Harnessing animated scenes to weave together the connections between the two American icons the piece goes back in time to the 40s when Sinatra was first introduced to his favourite tipple by Jackie Gleason.

The TV spot will air in favoured Sinatra haunts including New York, Chicago, San Francisco, Miami and Las Vegas with spots on ABC's "Jimmy Kimmel Live" and NBC's "The Tonight Show".

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...