26 February 2014 - 8:57am | posted by | 0 comments

Jack Daniels launches $2.3m Sinatra Select campaign

Jack Daniels has harnessed the image of American screen and song legend Frank Sinatra for a new $2.3m campaign, highlighting how ‘Ol’ Blue Eyes’ once described as ‘the nectar of the gods’.

The Tennessee whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide.

Harnessing animated scenes to weave together the connections between the two American icons the piece goes back in time to the 40s when Sinatra was first introduced to his favourite tipple by Jackie Gleason.

The TV spot will air in favoured Sinatra haunts including New York, Chicago, San Francisco, Miami and Las Vegas with spots on ABC's "Jimmy Kimmel Live" and NBC's "The Tonight Show".

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...