Jack Daniels launches $2.3m Sinatra Select campaign
Jack Daniels has harnessed the image of American screen and song legend Frank Sinatra for a new $2.3m campaign, highlighting how ‘Ol’ Blue Eyes’ once described as ‘the nectar of the gods’. The Tennessee whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide. Harnessing animated scenes to weave together the connections between the two American icons the piece goes back in time to the 40s when Sinatra was first introduced to his favourite tipple by Jackie Gleason. The TV spot will air in favoured Sinatra haunts including New York, Chicago, San Francisco, Miami and Las Vegas with spots on ABC's "Jimmy Kimmel Live" and NBC's "The Tonight Show".