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By Gillian West, Social media manager

February 26, 2014 | 1 min read

As a long-serving ambassador of Walkers who better to road-test some of the crazy suggestions sent in to the ‘Do us a flavour’ competition than Gary Lineker?

With a £1m prize up for grabs Walkers has created a series of films to promote the competition forcing Lineker to try out some of the most outlandish entries so far.

Created by AMV BBDO the films show Lineker taste testing diverse combinations such as Beef and Beetle, Cheese and Chicken, Foot and Pork and Cinnamon.

Lineker proves what a good sport he is powering through the stomach-churning combinations with hilarious results.

The four films will be shown online and as pre-roll adverts from late February.

Walkers Gary Lineker

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AMV BBDO

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