24 February 2014 - 12:08pm | posted by | 0 comments

Infographic: 70% say mobile is the primary way they access Twitter, with half using social while commuting

Infographic: 70% say mobile is the primary way they access Twitter, with half using social while commutingInfographic: 70% say mobile is the primary way they access Twitter,

Those who primarily use Twitter on their mobile device are 1.2 times as likely to engage daily than average users and 58 per cent access the platform several times a day, research from the social platform and Nielsen has found.

It was discovered that 80 per cent use Twitter on their smartphone, while 70 per cent say that mobile is the main way that they access and use the social platform.

Half of these mobile-first users looked at Twitter while commuting, while one in three use in when out with friends, and one in four use Twitter while at live events.

There was also good news for marketers, as it was discovered that 62 per cent follow brands and that one in four use Twitter whilst shopping.



20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...