Infographic: 70% say mobile is the primary way they access Twitter, with half using social while commuting
Those who primarily use Twitter on their mobile device are 1.2 times as likely to engage daily than average users and 58 per cent access the platform several times a day, research from the social platform and Nielsen has found. It was discovered that 80 per cent use Twitter on their smartphone, while 70 per cent say that mobile is the main way that they access and use the social platform. Half of these mobile-first users looked at Twitter while commuting, while one in three use in when out with friends, and one in four use Twitter while at live events. There was also good news for marketers, as it was discovered that 62 per cent follow brands and that one in four use Twitter whilst shopping.