Kellogg’s pushes social engagement with launch of ‘The Crunchy Knight’ campaign
Kellogg’s UK has launched a new social media campaign for its Crunchy Nut cereal, which includes interactive video banners and personalised responses, to boost its current Facebook following. ‘The Crunchy Knight’ campaign sees the Knight take over rich media ad placements where users are invited to try and get their hands on ‘the King’s Bowly Grail’ by clicking on the ad, but are then thwarted by the Knight when the cursor is ‘captured’. Social content on Facebook includes video posts featuring the Knight daring users to ‘challenge’ him and the chance to win a personalised Medieval pack of Crunchy Nut. Digital marketing agency Isobar led the strategy and activation. The campaign runs off the back of a Henry VIII themed TV ad, which was created by Leo Burnett as part of a long-standing partnership with Kellogg’s.