The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

February 22, 2014 | 1 min read

Ruud Van Nistelrooy turns his fortunes around and leaves ‘Food Van Nistelrooy’ behind in a new Xbox advert to promote its Xbox One Fifa 14 Ultimate Team Legends game mode.

In the ad, which was created by Jam, viewers hear the tongue in cheek story of the retired footballer’s love of burgers and fatty foods following his departure from the game.

But, with a little help from his strict coach, the former Dutch international and Manchester United striker opts for the gym instead of a takeaway and fights back fit for his legends role.

In a first for the brand, Xbox has launched a competition to accompany the ad giving users the chance to win Van Nistelrooy for their virtual team instead of paying for him out of their cyber budgets. Players can find out more about the competition here.

The ‘Play Like a Legend’ campaign will roll out across the UK, France, Germany and Spain.

Xbox Ruud Van Nistelrooy

Content created with:

Deep Focus London

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