Third of shoppers would participate in a social media contest to receive an exclusive cashback rebate
Shoppers now seek out the very best prices and are willing to go out of their way to save even a small amount, research from Parago has found.
It was found that before shopping, 90 per cent of consumers look online for the best deals and 89 per cent look for sales, deals, cashback rebates and best advertised prices.
“Consumers of all income levels are feeling the pinch of the lagging economy. As a result, deal seeking has become an engrained habit among UK shoppers,” said Lindesay Brown, managing director, UK of Parago. “Our research also revealed that because consumers are focused on the very best price, the majority are finding that cashback rebates deliver the greatest value, versus other promotions.”
Almost three quarters (72 per cent) are interested in seeking out rebates, and it was found that one in three shoppers would participate in a social media contest to receive an exclusive cashback rebate.
More than 75 per cent of consumers would drive 5-10 minutes out of their way for a £10 discount on a £50 product.