Infographic: 53% want to buy Burberry products following LFW, 27% want to buy from Topshop

As well as dominating social chat, Burberry also dominated for intent to buy, Way To Blue found, with 53 per cent of its mentions discussing a wish or desire to buy the products on the catwalk.

Topshop with its much more attainable clothing, and show at the Turbine Hall at Tate Modern secured just over half the mentions Burberry did (3,784) and of those mentions 27 per cent were expressing intent to purchase as a result of LFW.