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By The Drum Team, Editorial

February 21, 2014 | 1 min read

A selection of exaggerated stereotypes - the golfer, the yoga lover, the art collector - are busy doing their thing when a motorcyclist speeds past on a Honda and shatters their calm. The premise is that some of us need a little more stimulation to find our 'headspace', and by poking affectionate fun at folk who like their pastimes to be slower it hints that Honda riders like to set a higher bar for themselves.

Creative Agency: Karmarama

Director: David Mould (repped by 76 Ltd)

Producer: Ramon Ricard

Executive Producer: Gwilym Gwillim

Photography: Dave Tree

Editor: Joe Wilby

Post Production: Beverley Wells

Grade: Envy

Sound Design: Envy

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Karmarama

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