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Viral Video Chart 20 Feb: New Dumb Ways to Die video takes top spot

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By The Drum Team, Editorial

February 20, 2014 | 1 min read

Dumb Ways to Die was the viral sensation of 2013 and its popularity shows no signs of slowing down as the latest version of the ad goes straight to number one in our Viral Chart.

Created specially for Valentine's Day, the 30-second Dumb Ways to Valentine spot urged people in Melbourne to stay safe around the rail network - but once again it has proved popular not just with locals.

The ad has been viewed an incredible seven million times over the past seven days and has racked up almost 50,000 shares, putting it well above nearest rivals Kraft and The North Face.

Brand Chart

The charts are supplied by the Viral Ad Network and are based on the number of social media shares each video has received over the last seven days. The Viral Ad Network also writes The Viral Video Blog.

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