Rugby World Cup 2015 announces Trinity Mirror publishing deal
Rugby World Cup (RWC) has appointed UK publisher Trinity Mirror to produce its match-day programmes for the Rugby World Cup 2015 in England.
The publisher’s subsidiary, Sport Media, has been named as the official match-day programme and pre-tournament magazine licensee for the sporting event.
As part of the deal Sport Media, which is the official partner of football clubs Manchester United and Chelsea, will produce and distribute, in print and electronic format, all 48 match-day programmes, plus the official pre-tournament magazine.
The event, which kicks off on 18 September, is expected to “generate a record audience” and the bespoke publications will complement Rugby World Cup’s extensive digital and social media platform.
RWC chairman Bernard Lapasset said: “The appointment of a publisher with significant digital and print reach is an important pillar of the Rugby World Cup 2015 outreach and engagement programme to ensure that the tournament is accessible by as many people as possible in the UK and beyond.
Trinity Mirror will use its regional news brands to assist with promoting and marketing the tournament.
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