DDB & Tribal Worldwide, Amsterdam promotes Sandra Krstic to co-CEO role

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By Ishbel Macleod, PR and social media consultant

February 20, 2014 | 1 min read

DDB & Tribal Worldwide, Amsterdam has appointed Sandra Krstic to succeed Jacco ter Schegget as the agency’s co-CEO.

Krstic, who joined the agency as deputy managing director a year ago, will continue to manage global clients including Heineken, TomTom and Adidas.

She will also run the agency alongside co-CEO Ivo Roef, who said: “Jacco left big shoes to fill, and we are confident that Sandra will have no difficulty filling them. Sandra’s appointment was a logical choice for us. She has proven to be a true leader in her Deputy Managing Director role. With her digital DNA and strong integrated and innovation experience, Sandra will make sure our agency will develop further in the direction we are currently on.”

Krstic has said that she is ‘delighted’ with the promotion.

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