The Red Brick Road co-founder joins M&C Saatchi as creative director
Co-founder and creative partner of The Red Brick Road, Jason Lawes, has moved to M&C Saatchi undertaking the role of creative director.
Lawes will work with M&C Saatchi’s Mark Goodwin and well as Elspeth Lynn, ECD; Grant Parker, head of art; and head of brand integration, Paul Hogarth, tasked with leading the agency’s creative output across its entire client portfolio.
“I feel honoured to have Jason joining our team here. He is an inspiration: his work speaks for itself, and he is a brilliant creative leader. His rich experience, especially within retail, will perfectly complement the work we create for our clients, and his strength at mentoring teams will make him an asset to the agency,” said Lynn of the appointment.
During his career Lawes has worked with a range of global and leading brands including Heineken, Magners, Stell Artois, Unilever, HSBC and GM Motors, he was also one of the team that worked on Tesco’s ‘Every Little Helps’ campaign.
Prior to co-founding The Red Brick Road in 2006 Lowes worked with Lowe & Partners and begun his career in the post room at Bates Dorland working his way up to senior creative, before joining Ammirati Puris Lintas.
Lawes added: “This is an incredibly exciting moment for me. M&C Saatchi’s work has continually impressed me for some time now: it lives up to its ethos of being founded on brutally simple ideas, while being clever, engaging, and original. The creative team are inspiring, and it’s an exhilarating prospect to be on the brink of working with them, creating the work that will define the M&C Saatchi of the future.”
He takes up the new role with immediate effect.
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