Oriflame updates Ecollagen brand's look and feel with ButterflyCannon
Oriflame skincare brand Ecollagen has unveiled its new design and messaging courtesy of brand design agency ButterflyCannon.
Tasked with translating the key brand message, creating an advanced skincare aesthetic and an easy to navigate packaging architecture, ButterflyCannon’s new look and feel for the brand enhances Ecollagen’s use of plant cell technology to boost collagen production.
Marta Sokolowska, global senior brand manager at Oriflame said the new look and feel “captured the real essence of the brand”.
ButterflyCannon’s creative director Jon Davies added: “We are very proud of the design work we created for Ecollagen; being trusted with such a well performing brand is a great honour. We feel through our design work – both structural and graphical, we have captured a true balance of science and nature, reflecting the efficacy and purity of these great products.”
Merck inks and a new structural design for the serums and cleanser bottles were introduced to increase customer appeal.
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