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Marketing Ocado Bronnley

Toiletries brand Bronnley pairs with Ocado for anniversary collection launch

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By Natalie Mortimer, N/A

February 18, 2014 | 2 min read

Luxury toiletries brand Bronnley is working with online grocer Ocado for the launch of its revamped Citrus Collection in time for the brand’s 130th anniversary.

Formerly a manufacturing business, the luxury soap company has recently undergone a restructure, which has seen it relaunch 21 products within its range, in a bid to increase brand appeal.

The relaunch, which was designed in partnership with Mark Frost at Velo Design, will be supported by marketing activity across six communications channels including online, PR, promotions, partnerships and sampling, to boost awareness.

Bronnley's managing director Dionne Anderson, said: “The relaunch of the Citrus Collection is a hugely significant step for Bronnley in our anniversary year. One year on from the reshaping of our business we remain focused on our strategy of growth and brand building so developing a clearly differentiated brand proposition, increasing brand appeal and loyalty is critical.

“Our exclusive launch of the Citrus Collection with Ocado is also a measure of the strong commercial relationships that we are developing. Our objectives are both to double the business in size and the number of Bronnley consumers within the next 3 years.”

The range will be available from the end of March in department stores including Fortnum & Mason, House of Fraser and Fenwicks, independent chemists, Garden Centre Group garden centres and Bronnley’s website.

Marketing Ocado Bronnley

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