Silentnight looks to plump up awareness with national marketing campaigns
Silentnight is set to invest in two national marketing campaigns, as it looks to promote both its new Geltex range and its Silentnight collections.
The Geltex campaign is set to launch this month, and will see the technology incorporated into bespoke product offerings from leading retailers including Furniture Village, Amazon and Littlewoods.
The campaign will run until 1 March, when Silentnight will launch a second campaign, which aims to grow on its ‘with our compliments’ campaign from 2013.
The with our compliments campaign will run until May, and will provide promotional support to retailers that run offers of their choice, ranging from complimentary storage upgrades, free headboards and free top of bed products, when purchasing a bed from the Silentnight range.
Nick Booth, marketing director of Silentnight brands said: “The two national marketing programmes will support retailers, allowing flexibility to choose to the right offer for their customers.
“By encouraging footfall to point of purchase, whether that's in store or online, we are actively working with our valued retailers to drive purchases and showcase the varied Silentnight product range, whilst giving the customer the best value for money and special offers.”
Both campaigns are set to run across POS, national print press, digital advertisements and PR.