Sage Mid Market brings in Bite to lead European PR
Sage Mid Market, a business unit of Sage Group which launched in January last year, has appointed Bite to lead its European PR strategy.
The agency was first appointed by the parent company in May 2013 to oversee its communications activity globally and later last year added PR duties for Sage Pay in the UK.
“We tendered the business in a competitive pitch. We were very impressed by Bite’s approach to understanding the challenges and opportunities of launching a new business unit into a new market and we are delighted we can extend our Group relationship with them further,” explained Adele Bennett, external communications manager at Sage Mid Market Europe.
In managing the PR for Sage Mid Market, the agency has been tasked with streamlining the strategy and tactics across multiple European markets as well as delivering business-level messages to mid-market organisations.
The programme will involve messaging, the creation of content to be seeded out by local agencies, and pan-European media events.
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