Online travel site Booking.com has kicked off its first European brand campaign in the UK as it looks to further grow its UK customer base.
The “Booking Epic” campaign, has launched with a TV ad, created by Wieden+Kennedy Amsterdam, aimed at dramatising the “quirky things” people love about their holidays.
Mindshare won the media planning account for the brand, and is understood to have pitched against Zenith, 7 Stars and John Aylings.
Paul Hennessy, Booking.com chief marketing officer, said: “Britons take booking the right accommodation, whether for holiday or business, very seriously. We know that they take longer to plan their accommodation to make sure they get it right. Our campaign shows we care as much as they do about making the right choice on accommodation.”
The site has been seeing growing demand from domestic and international customers seeking accommodation in the UK, with more than 3,000 UK properties joining the site last year. It now has more than 25 different varieties and 424,000 properties in 194 countries,
The campaign, which is being supported by online, cinema and video-on-demand advertising, is being rolled out in the UK before being expanded to other European territories.