Apple remains World's Most Valuable brand according to 2014 The Brand Finance Global 500 study

Apple has continued to be the world’s most valuable brand, according to this year’s Brand Finance Global 500 study, while Vodafone was the UK’s most valuable brand, falling by three places to number 16 in the table.

The annual study by the brand valuation company once again ranked technology company Apple as the world’s most valuable, ahead of its rival Samsung and Google in second and third place respectively. The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM respectively. The USA was found to have the largest number of valuable brands, with 185, far ahead of Japan which had 49. Despite falling by three places in this year's poll, Vodafone continued to be the UK's most valuable brand, with the nearest second being HSBC in 20th position.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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