Apple has continued to be the world’s most valuable brand, according to this year’s Brand Finance Global 500 study, while Vodafone was the UK’s most valuable brand, falling by three places to number 16 in the table.
The annual study by the brand valuation company once again ranked technology company Apple as the world’s most valuable, ahead of its rival Samsung and Google in second and third place respectively.
The rest of the top 10 brands were Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart and IBM respectively. The USA was found to have the largest number of valuable brands, with 185, far ahead of Japan which had 49.
Despite falling by three places in this year's poll, Vodafone continued to be the UK's most valuable brand, with the nearest second being HSBC in 20th position.